Social Stuff – paradigme

Les chaises de Facebook

Nicholas Palffy — Fri, 05 Oct 2012 09:00:04 +0000

La nouvelle campagne de publicité de facebook fait de nos postérieurs des héros…

The post Les chaises de Facebook first appeared on paradigme.

An inessential list of single letter twitter accounts

Nicholas Palffy — Wed, 09 May 2012 21:20:56 +0000

Juste for the fun of it.

@a: Andrei Zmievski. Coder, photographer, beer judge and brewer, Russian, and San Franciscan. Software architect at @AppDynamics.

@b: Brian Griffing. Hello, My Name is Brian.. I play music.. I tour.. you should come see me play a show! If you want a preview, please visit: briangriffing.com

@c: Coley Cheng. I am the open book on your mantle. Let’s discover this world together.

@d:Dave Bragdon. I can’t wait for the future.

@e: erin. If you want to send me a message, please use @playaworks. @e gets 1000s of mentions a day, too much to filter!

@f: Fred Oliveira. Trying to figure things out in the intersection of code and design.

@g: Greg Leding. State legislator. Founder, @codeandsignal.

@h: Helgi Þorbjörnsson. Co-founder of Orchestra.io, PEAR extraordinaire, programmer, party person, viking! The views and ideas expressed here are solely mine, not work related.

@i: ? [nothing?]

@j: Juliette Melton. Design researcher at @IDEO, tech optimist, okra enthusiast.

@k: Kevin Cheng. Co-Founder of @incrediblelabs. My past: #newTwitter, Raptr, Yahoo Pipes. My book: http://seewhatimean.org. My webcomic: http://okcancel.com.

@l: L. That is all. Go Away. Please. I want to be alone.

@m: Mark Douglass. Sorry if I don’t reply to @mentions – they are 99.9% incorrect and I’ve basically stopped checking them.
PS: Not interested in selling @m or @md – sorry!

@n: Naoki Hiroshima. Creator of @Cocoyon, Developer for @Echofon, Father of two, Harley and Chopin Lover, Hiraganist.

@o: Short.link. Shortlinks that make you say O! myplus.name gpl.us ht.tp a.pe i.cm etc. Support: @short_link #shortlink Q: o@shortmail.com.

@p: paolo i. things never happened in this order. maybe they never happened at all. the old man told me: ‘this planet is like a cougar’.

@q: Ariel Raunstien. Potential Organ Donor Extraordinaire.

@r: Rex Hammock.Founder/CEO of media/content-marketing firm Hammock (hammock.com), wiki-wrangler of SmallBusiness.com (@smallbusiness).

@s: Sparked Ventures. We develop internets. Check out @Dare or @MakeAGIF.

@t: Tantek Çelik. barcamp bike climb code create css design evolve hack html5 listen microformats mozilla open optimist pescatarian scientist skeptic standards teach think ux web.

@u: u. [No profile]

@v: v. [No profile]

@w: Walter. exec producer of my life. You are my cast.

@x: gene x. photographer and friend of lemurs – co-founder of Orange Photography, bike rider, slackliner http://www.orangephotography.com.

@y: reY. [No profile]

@z: Zach Brock. Engineering Manager @Square. I’m mostly made of water.

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L’illusion de la réciprocité des réseaux sociaux

Nick — Sun, 16 Jan 2011 14:03:55 +0000

Excellent article d’Amber Naslund sur la réciprocité sur les réseaux sociaux (The Fallacy of Social Media Reciprocation).

En substance, elle dit que l’attention se mérite sur la toile. Le web n’est ni une démocratie ni une société égalitariste. Ce n’est pas parce que vous « suivez » quelque’un sur Twitter ou Quora que la personne suivie vous doit la réciproque.

Ce n’est pas parce que vous bloguez quelque chose que vous pouvez exiger des commentaires ou des « Likes ». La multiplication de liens de réciprocité sans discernement nuit à la qualité des relations. Une connection devrait engendrer un échange, un dialogue ou mieux, une relation, pas se contenter d’être un échange de clicks.

Si vous estimez vraiment que les gens devraient vous suivre sur les réseaux sociaux pour vous sentir mieux, il est sérieusement temps de revoir vos priorités. L’attention n’est pas quelque chose qui se distribue largement sans y penser préalablement. C’est une ressource rare et précieuse qui demande du discernement.

La réciprocité ne devrait jamais être automatique. Il n’y a pas de valeur inhérente a une connexion superficielle. La valeur découle de la substantiation de la relation, au moment présent et au futur. Autrement dit, un lien de relation ou d’amitié n’est valable que s’il est nourri, entretenu et enrichi. Faute de cette attention à la relation, celle-ci perd sa signification ou devient à sens unique. L’attention se mérite.

Ceux qui se targuent de « posséder » un grand nombre de « followers » et s’en vantent n’ont pas compris le sens du mot « relation ». Tout au plus disposent-t-il d’un cheptel insignifiant.

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Twitter for Business 101

Nicholas Palffy — Mon, 28 Jun 2010 17:03:27 +0000

Twitter for Business 101: Twtrcon

View more presentations from Laura « @pistachio » Fitton.

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Twirl color theme: Minimal

Nicholas Palffy — Sat, 14 Feb 2009 12:39:36 +0000

Minimal is a simple white color scheme for twirl.

Download the XML file (zipped): minimal
The included readme file explains you how to add this color scheme to your Twirl app.
You can also read this article to learn more about the customization procedure.

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For Whom The Tweet Tolls: Twitter Usage Growing More Than Most Think

Nicholas Palffy — Mon, 15 Dec 2008 14:58:55 +0000

Do consumers really use Twitter?

That’s the question that I’ve been asked the most since we released FEED: The Razorfish Consumer Experience Report just over a month ago. Here’s the stat that draws the most attention:

28% of “connected consumers” use Twitter with some frequency. Of those, 5% use Twitter all of the time, 8% most of the time and 15% use Twitter once in a while.

For those who are not familiar with the study, we surveyed 1000+ U.S. “connected consumers” earlier this summer who have certain usage behaviors (broadband access, ecommerce activity, social media activity, digital media consumption, etc.). For the most part, this group tends tends to mirror the U.S. broadband population and is — depending on what research you read — about 165 million people. We look at it as a leading indicator of internet usage behavior and forward trends.

As Brian Morrissey of Adweek was the first to point out, first on Twitter (fittingly) and in later discussions, if you do some crude math based on the bps you get some 46 millionodd people in the U.S. on Twitter according to our study. That’s a big number.

Since Brian first brought it up, I’ve had several other queries around that line of thought (most recently as of last week) and it’s nagged at me ever since. So here’s my take:

Twitter participation (e.g. registered users) is soaring and — most significantly — Twitter posts (which can be read by anyone, just like the NYTimes) are quickly becoming a trusted news and social source by a wide swath of consumers. We can no longer define Twitter usage just as those who register and post but must also include those that read and discover Twitter through search.

Rationale:

First, Twitter usage is way up. If you look at publicly accessible data sources like Quantcast or Compete, Twitter.com is averaging 3.5 million unique visitors per month. That roughs out, crudely, to 42 million uniques. Given that run rate, it’s not hard to imagine how Twitter could get to 40+ million uniques per year sooner than we think.

Second, Google is indexing Twitter posts aggressively. John Battelle who runs Federated Media and Searchblog noted that earlier this month here. And it does so according to PageRank. In addition, Technorati was also quick to index. There is no registration to read a “tweet” which means this type of microblogging content is as open and as accessible as an article from the NYTimes or a video on YouTube.

Third, Facebook’s “News Feed” and “Status Updates”, both of which can be updated via Twitter, are another way that consumers can interact with the service even if they don’t “tweet” themselves. Couple this with FriendFeed and Twitter widgets courtesy of Widgetbox and you’ve got a much more pervasive footprint than any .com experience.

Finally, the way people are interacting with Twitter is increasingly beyond the desktop. Earlier this year ReadWriteWeb studied the way people were using various clients to interact with Twitter. They found that nearly 44% of Twitter usage (posts or tweets) comes from clients and largely mobile and desktop apps. Much of this activity is unmeasurable — save for Twitter’s own insight (which they share infrequently) — but significant.

Given this, it’s easy to see how our “connected consumers” would cite higher than average familiarity and usage of Twitter (even though it’s only been around for two years). Combine registered users and those that “tweet” with those that simply “read” and find via search or other mechanisms (add the Election internet spike) and you’ve got a small start-up with an increasingly large footprint.

So, are there really 46 million U.S. consumers “tweeting”? Maybe not yet, but we are going to get there much faster than most realize.

BTW, you can follow me on Twitter here:

http://www.twitter.com/gschmitt

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Tags: twitterusage, consumers, frequency

The post For Whom The Tweet Tolls: Twitter Usage Growing More Than Most Think first appeared on paradigme.